The Best Way to Reach Your Target Audience
For just pennies per household you can get your message into the homes of people all across the United States and Canada. See below for a snapshot of what we can do.
- 488.2 million envelopes were mailed to nearly 41 million unique addresses across the US and Canada in 2011†
- 110 Nielsen Designated Market Areas in 45 States and 4 Canadian Provinces†
- 93% Valpak Brand Awareness*
- 85% (Nearly 9 in 10) Households open and look through the offers*
- 61% of adults keep their Valpak coupons for at least one month*
- $20,000 higher average income of Valpak recipient than the national average^
- $342,777 home value of Valpak recipient compared to the national average of $249,972^
- 51,000 unique clients advertised with Valpak in 2011†
- 20.1+ billion ads were mailed inside Valpak 2011†
- 10% more Valpak homes are white collar than the national average.^
*Source: 2011 Valpak Readership Study, Research Now. October 2011.
†Source: Valpak company records
^Source: Nielsen - 2000 Census with current year projections
Increase your brand's awareness with our cover promotion program
Valpak national promotions are a consumer favorite, increasing the brand's #1 market leader position and generating the highest open rates in the industry. From Martha Stewart to Sandra Lee, the Food Network to HGTV, these entities enjoy the power of Valpak to broadcast their message to 41 million homes each and every month. Check out a sampling below or for more details click the Cover Promotions tab under Media in the main menu.
You can also reach your mobile customers
with our digital network!
Valpak Digital Network, a comprehensive digital advertising solution connects your clients to a world of consumers that are online and on-the-go. Our Digital Network has:
- 50 MILLION+ unique users every month
- 150+ syndicated partner sites to get your clients' messages to mobile consumers.
- Apps for the iPhone®, iPad®, Android™, Blackberry®, Palm Pre™, Windows® 7 and more
- Email Blasts, SMS Texting and Deals of the Day